Busy Beaver Roofing
Refocusing on providing friendly service and haggle-free roof installations, the owner of this Massachusetts roofing company wanted a fun and fresh brand that would stand out in a sea of red and blue roof logos. A vibrant, disruptive color palette along with a cute and friendly beaver mascot brings a welcoming atmosphere to a potential purchase many owners dread. The shingle pattern on the beavers tail references roofing while also making the character unique and memorable. 

SCOPE
Creative Direction
Naming
Conceptualization
Brand Story
Illustration
Print Collateral
Vehicle Wrap
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